Pannone Corporate has advised Europe’s leading call tracking provider, ResponseTap, on the sale to Infinity in an undisclosed deal.

The Manchester law firm acted as legal adviser to Salford-based ResponseTap, which was acquired by call intelligence provider, Infinity, from the company’s management and venture capital investors. The team was led by Tom Hall (Corporate Partner) and Arshnoor Amershi (Senior Associate), with support from Behzad Borang.

ResponseTap has built up a strong reputation for the development of highly innovative customer experience software to predict caller intent and personalise the call experience. This will combine with Infinity’s leading conversation analytics suite, which enhances its core call tracking services. It will allow the enlarged SaaS group – which has annual recurring revenues of £15 million, employing 135 staff – to better serve its 350 enterprise and over 1,000 SMB clients.

Tom Hall said: “We have worked alongside the founders of ResponseTap for the last 10 years, following the company on an impressive growth journey that has attracted significant interest from across the market.

“ResponseTap has developed and launched pioneering speech analytics technology, expanded beyond its North West roots to international territories, and built up an enviable client portfolio, including Virgin Money and luxury travel group, EFR Travel. It’s a real success story for the region and a significant deal within the marketplace.”