Pannone Corporate has advised on the cross-border acquisition of Easyairconditioning.com.

The Manchester firm acted as legal adviser to Beijer Ref AB – a Swedish listed business, which specialises in the wholesale of refrigeration and air conditioning products. Through the transaction Beijer Ref will expand its international footprint, strengthening its UK presence through the acquisition of the Midlands-based company.

The Pannone team was led by Tom Hall and included Arshnoor Amershi and Bez Borang.

Tom Hall said: “This is a fantastic acquisition for Beijer Ref, and cements its commitment to the UK market, as the company looks to grow its presence through a proven and highly successful network of 70-plus subsidiaries across Europe, Asia, Pacific and Africa. Easyairconditioning.com is a perfect fit for the business and complements its existing network in the UK.

“This cross-border transaction is yet another demonstration of the increasing appetite of large international businesses that have a strategic focus on the UK, using buy and build as an effective way to enter or expand into an overseas market. This has been a popular theme throughout 2022, with Pannone supporting large international clients on a number of significant cross border acquisitions this year, including acting for global cloud platform Esker on its acquisition of a controlling stake in Market Dojo, advising Dutch flower distributor van Duyvenvoorde on a significant UK acquisition and advising Argenbright on its strategic investment in Amberstone Security.

Easyairconditioning.com was established in 2001 and delivers a range of AC and heat recovery system solutions to business and domestic markets.

Christopher Norbye, CEO Beijer Ref, said: “With over two decades of experience, Easy Air Conditioning has accumulated a well-established customer base. They have a dedicated and committed team and we are pleased to welcome Easy Air Conditioning to the Beijer Ref group.”

Shakespeare Martineau (Michael Stace and Matthew Shephard) advised Easyairconditioning.com on the transaction.

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Pannone Corporate has advised Europe’s leading call tracking provider, ResponseTap, on the sale to Infinity in an undisclosed deal.

The Manchester law firm acted as legal adviser to Salford-based ResponseTap, which was acquired by call intelligence provider, Infinity, from the company’s management and venture capital investors. The team was led by Tom Hall (Corporate Partner) and Arshnoor Amershi (Senior Associate), with support from Behzad Borang.

ResponseTap has built up a strong reputation for the development of highly innovative customer experience software to predict caller intent and personalise the call experience. This will combine with Infinity’s leading conversation analytics suite, which enhances its core call tracking services. It will allow the enlarged SaaS group – which has annual recurring revenues of £15 million, employing 135 staff – to better serve its 350 enterprise and over 1,000 SMB clients.

Tom Hall said: “We have worked alongside the founders of ResponseTap for the last 10 years, following the company on an impressive growth journey that has attracted significant interest from across the market.

“ResponseTap has developed and launched pioneering speech analytics technology, expanded beyond its North West roots to international territories, and built up an enviable client portfolio, including Virgin Money and luxury travel group, EFR Travel. It’s a real success story for the region and a significant deal within the marketplace.”

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Pannone Corporate has acted for the management team, Maven Capital Partners, and Mercia Fund Managers, on the proposed sale of Macclesfield-based fintech start-up, Mojo Mortgages, to RVU – the owner of multiple digital brands, including Uswitch, Confused.com and Money.co.uk.

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Mark Winthorpe, corporate partner, who lead on the deal, commented: “Mojo is fantastic North West success story, demonstrating the significant potential that exists in the regional’s fintech community when you cleverly combine smart technology with market and consumer insight. This deal is testament to the considerable investment and ambition that the team has made in the last few years and is an exciting milestone in the growth journey of the tech start-up.”

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