Pannone Corporate and Carbon Corporate Finance have advised on the cross-border sale of leading producer and supplier of premium organic superfood products, Go Superfoods Limited.

The Manchester firms acted as legal and financial advisers respectively to the shareholders of Go Superfoods, which was acquired by Swedish food-tech and FMCG listed company, Humble Group. The Pannone team was led by Tom Hall (corporate Partner), Arshnoor Amershi and Humera Patel. The Carbon team was led by partners Tom Johnson and David Kandola.

Go Superfoods, which was founded by CEO Harry Singh in 2008, offers a wide range of superfoods to retail customers and distributors under its own brands Green Origins, Rainforest Foods, and Piura.

Tom Johnson said: “We’re delighted to have advised the shareholders of Go Superfoods on this transaction. Harry and his team have built a leading superfoods business, which will flourish as part of the Humble Group.

“Achieving results such as this for Harry demonstrates Carbon’s commitment to helping business owners realise significant value through strategic sales.”

Tom Hall said: “Go Superfoods is an exciting business that’s really made its mark in the rapidly-growing organic superfoods sector – building strong brand loyalty amongst both consumers and distributors.

“With the vast potential that exists in the marketplace, combined with an ambitious and profitable business in Go Superfoods, this cross-border deal made perfect sense for Humble Group. It allows the business to enter a new niche market segment, while using its own scale and purchasing power to enhance the offering and reach of the multi-channel supplier. We’re delighted for Harry and the team and wish them every success as they embark on the next phase of their growth journey.”

Go Superfoods has established itself as a competitive superfoods supplier with a broad customer base, including specialist and nutrition retailers, distributors, food manufacturers and consumers.

Singh commented: “At Go Superfoods we’ve always strived to be a bridge connecting growers of superfoods in the developing world with European consumers looking to improve their health and wellbeing. Humble is the perfect partner for us to continue our journey with and we look forward to working with Simon Petrén and his team at Humble to accomplish our shared vision.” 

Advisors to Humble were Knight Transaction Services (UK Financial DD), Shoosmiths (UK legal) and Rämsell Advokatbyrå AB (Swedish legal).

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Pannone Corporate has advised nZero Group on the multi-million pound acquisition of Orbital Gas Systems to create an industry leader in the UK’s low carbon industry.

The Manchester law firm acted as legal adviser to nZero Group, which acquired Orbital Gas Systems from its NYSE-listed parent company, Orbital Energy Group (OEG) for an undisclosed sum. The deal was backed by NVM Private Equity, nZero Group’s institutional backer.

Cheshire-based nZero Group aims to become the UK’s leading measurement and control partner across the natural gas, petrochemical, biomethane and decarbonisation sectors. It said the acquisition would ensure the necessary skills and capacity are ready and aligned to help the country’s ambition to achieve net zero greenhouse gas emissions by 2050.

Tim Hamilton, corporate partner at Pannone Corporate, led the deal alongside Andy Walsh, Rosie Korcz and Amy Chandler. He said: “nZero Group is an innovative and exciting business, which has perfectly positioned itself in a fast-growth sector driven by the UK’s net zero ambitions. The acquisition of Orbital Gas Systems perfectly complements nZero Group’s strategic aims and bolsters its position, not only in the domestic market, but also internationally.

“We’re delighted to have supported the team in achieving this exciting milestone and look forward to working alongside the company during the next stage of its growth journey.”

The deal will see the enlarged group employ over 150 people with combined turnover in the region of £16million. Over the next three to five years, the company expects to create more than 50 highly-skilled jobs, whilst investing in creating its own engineers for the future through apprenticeship and graduate programmes to address the skills shortage in the UK.

Both companies, which will retain their existing names as part of the deal, will be led by nZero Group managing director, Matt Allen.

Allen commented: “This deal represents a significant step forward in our strategy to become a key contributor in the UK net zero energy transition by bringing under common ownership two of the UK’s leading measurement and control partners across the natural gas, low carbon hydrogen, petrochemical, and waste to energy sectors.

“The UK and many other countries are making significant commitments to tackle the climate crisis. This is creating a growing demand for companies, like Orbital and Thyson Technology – a subsidiary of nZero Group – to provide a blend of existing technologies and innovative solutions to decarbonise, while supporting customers’ commercial and technological challenges to meet the targets they have set themselves or have been set by government.”

Located in Stone, Staffordshire, Orbital Gas Systems specialises in the design, installation, commissioning and maintenance of industrial gas sampling, measurement, and delivery systems. It has nearly 40 years’ expertise in the manufacture of a broad range of innovative technologies for the energy, power, and processing markets.

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Pannone Corporate has advised on the USD $8 million investment into games studio and developer of virtual worlds, Dubit. The multi-million dollar deal will fund the world’s first live esports league in the metaverse, starting in Roblox.

The Manchester law firm acted as legal adviser to Metaventures founder and French investor Jean-Charles Capelli, who led the funding round. The Pannone team was led by Tom Hall (Corporate Partner), Andrew Walsh and Behzad Borang.

The capital funding values Dubit at USD $55 million and will enable the Yorkshire-based company to expand its existing metaverse activity, with the launch of the inaugural Metaverse Gaming League (MGL) – branded gaming events and esports tournaments. Following its launch on Roblox, the company intends to expand into other leading metaverse gaming platforms, such as Minecraft and Core.

Tom Hall commented: “We’re delighted to have worked alongside Metaventures and Jean-Charles in what is a hugely exciting deal in a rapidly growing technology space.

“The metaverse is grabbing both headlines and people’s imaginations, as major players commit to the virtual world. With a strong reputation amongst global brands for its development capabilities, the multi-million investment will undoubtedly provide Dubit with further momentum as it continues to expand its presence in the virtual world.”

Established in 1999, Dubit works with companies such as Disney, Facebook and Lego, and is already taking brands into Roblox. As part of its ambitious growth strategy, Metaventures and Dubit also plan to create consumer lifestyle experiences such as concerts and fashion shows for the metaverse.

Jean-Charles Capelli said: “Dubit is in the perfect position to take advantage of the new opportunities in the metaverse. No other company has 20 years’ experience in developing and launching virtual worlds, combined with a great network of brands and organisations that it works with around the world. As an entrepreneur and musician, I’m proud to invest in Dubit, and I’m excited to help scale up the incredible experiences it creates for users of Roblox and other metaverses.”

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The Legal 500 is positioned as the ‘client’s guide to the best law firms’ because it is underpinned by client feedback and insight about how a firm and its lawyers work. It’s an important benchmark, which celebrates our team, allows us to build on success and strive for continuous improvement.

The Legal 500 rankings for 2022 – highlighting the practice area teams who are providing the highest quality legal advice – feature Pannone Corporate in 15 areas of law, moving up in two corporate & commercial, and commercial property.

The rankings include Tier 1 listings for our contentious trusts and probate, media and entertainment, and debt recovery teams. As well as the teams’ success, three people were named in the Hall of Fame, the firm had six namechecks for ‘leading individuals’, two ‘next generation partners’ and four mentions for ‘rising stars.’

Beyond the numbers and fantastic recognition in the rankings, we’re proud to see all the feedback from clients. Here’s what they said:

 

Contentious trusts & probate

“What sets them apart is their ability to combine their knowledge of the law, the softer skills of client care and an ability to be direct. The clients I have referred to them are by the nature of the specialism in a highly emotional state and every one of them has been gushing in their praise of the work done by this team.”

 

Debt recovery 

“An engaging, tenacious team who are practical and efficient in what they do. They have worked with us and our functions to provide a seamless recovery service to suit our business needs.”

 

Media & entertainment

“Liaison with clients takes on a personal form and the relevant legal staff do not need reminding about issues. They keep in touch.”

 

Employment 

“Responsive, accessible and commercial practitioners who work with us, as the client, to arrive at the right outcomes for our business.”

 

Health & safety

“A new team but one with excellent experience and technical expertise with a dynamic can-do approach and a personable demeanour.”

 

Intellectual property

“…amazing from our first meeting right to the conclusion of my case, our first meeting gave me hope in a situation which I had long since deemed a lost cause… extremely empathetic to my situation and secured a settlement against a formidable adversary.”

 

IT & telecoms

“Attentive, personal and always available for advice and guidance.”  

 

Professional negligence

“Highly specialised firm with a strong track record in claimant professional negligence work.”’

 

Commercial litigation

“Pannone Corporate has lawyers at the top of their respective disciplines and a client base to match. Customer service is a key ethos at the firm with a high degree of partner involvement ensuring the client gets the service it needs. Electronic document management and searching ensures that key documents are identified early in the case.”

 

Corporate & commercial

“…adaptive and pragmatic in their guidance and advice. We completed three transactions with them and found them to be sensibly priced and adaptive in their approach to the size and scale of due diligence required.”

 

Property litigation

“Pannone Corporate strikes an excellent balance: they have the big-firm capacity to handle large and complex cases, but the small-firm responsiveness and personal touch. They have the flexibility and skills to manage cases that cross between different fields, for example real estate litigation that raises company law, insolvency or property damage issues.”

 

Commercial property

“The approach of Pannone and their staff is very much aligned to our values, what is important to us and the way we like to operate, Pannone recognise this and it’s reflected in the service they provide. It’s important when dealing with legal matters that a firm has the ability to tailor its service to work in partnership with its clients, take time to understand our objectives, the way we operate and therefore offer a more bespoke service to deliver the right outcomes. I feel that this is a specific strength of Pannone.”

 

Insolvency & corporate recovery 

“The team are always ready to help and have found innovative solutions to technical problems.”

 

Construction 

“All of the partners feel like extended members of the in-house team. They are flexible and accommodating.”

 

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Pannone Corporate has advised Europe’s leading call tracking provider, ResponseTap, on the sale to Infinity in an undisclosed deal.

The Manchester law firm acted as legal adviser to Salford-based ResponseTap, which was acquired by call intelligence provider, Infinity, from the company’s management and venture capital investors. The team was led by Tom Hall (Corporate Partner) and Arshnoor Amershi (Senior Associate), with support from Behzad Borang.

ResponseTap has built up a strong reputation for the development of highly innovative customer experience software to predict caller intent and personalise the call experience. This will combine with Infinity’s leading conversation analytics suite, which enhances its core call tracking services. It will allow the enlarged SaaS group – which has annual recurring revenues of £15 million, employing 135 staff – to better serve its 350 enterprise and over 1,000 SMB clients.

Tom Hall said: “We have worked alongside the founders of ResponseTap for the last 10 years, following the company on an impressive growth journey that has attracted significant interest from across the market.

“ResponseTap has developed and launched pioneering speech analytics technology, expanded beyond its North West roots to international territories, and built up an enviable client portfolio, including Virgin Money and luxury travel group, EFR Travel. It’s a real success story for the region and a significant deal within the marketplace.”

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Pannone Corporate has acted for the management team, Maven Capital Partners, and Mercia Fund Managers, on the proposed sale of Macclesfield-based fintech start-up, Mojo Mortgages, to RVU – the owner of multiple digital brands, including Uswitch, Confused.com and Money.co.uk.

The transaction remains subject to regulatory approval and customary closing conditions.

Mark Winthorpe, corporate partner, who lead on the deal, commented: “Mojo is fantastic North West success story, demonstrating the significant potential that exists in the regional’s fintech community when you cleverly combine smart technology with market and consumer insight. This deal is testament to the considerable investment and ambition that the team has made in the last few years and is an exciting milestone in the growth journey of the tech start-up.”

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Pannone Corporate has advised Place Capital Group on the acquisition of Fourth Street Place Consultants.

The corporate team, led by partner Tim Hamilton, advised the housing estate regeneration specialist on its first acquisition as part of an ambitious buy and build strategy.

Fourth Street Place Consultants is a specialist place making consultancy which works with public and private sector clients involved in place making and destination-led developments. As part of the transaction, Fourth Street will retain its own brand and management structure and will continue to serve existing clients, while launching a new expansion plans with the support of Place Capital Group.

Commenting on the acquisition, Tim Hamilton said: “Place Capital Group is an exciting and highly motivated business that is well placed to achieve rapid growth in a vital regeneration sector that is underpinned by a comprehensive national strategy – one that is intended to improve and accelerate estate regeneration schemes to deliver more and better quality housing, drive local growth and improve outcomes for residents.

“Fourth Street lays the perfect foundations for growth and will undoubtedly help to unlock increased market potential, as their complementary expertise are combined to fulfil a growing portfolio of partnering contracts with local authorities and housing associations.”

Place Capital Group, which was formed by David Smith-Milne and Peter Martin in early 2021, works with large public organisations such as local authorities and housing associations through Strategic Development Partnering contracts, applying its expertise and capital solutions to the regeneration of housing estates to create much needed additional affordable and mixed tenure housing.

David Smith-Milne, Place Capital Group Chief Executive, said: “We are delighted to be bringing Fourth Street into the Place Capital Group. The acquisition made perfect sense as the Fourth Street team is totally aligned to our vision to bring excellence and creativity to the regeneration of the UK’s forgotten housing estates.”

Dan Anderson, who formed Fourth Street alongside Jim Roberts in 2012, added: “We were immediately drawn to the Place Capital Group concept – both its commercial structure and its ambitious and transformative vision to bring much needed, imaginative place-making to housing estates across the UK. Through the deal, we retain all that is special and unique about Fourth Street but get the added benefit of being part of an ambitious, challenging and mission-led group structure that will introduce much needed new thinking to the UK’s housing problems.”

Pannone Corporate’s corporate team works with a wide range of clients, including private equity houses and businesses large and small across multiple sectors.

 

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