Reassuringly familiar, but refreshingly different
Pannone Corporate

I was one of the founding partners who set up Pannone Corporate in 2014. We effectively performed an MBO of the commercial part of Pannone LLP – a top 50 law firm at the time. I joined Pannone LLP in 2004 as a partner, having worked at a regional law firm and two international law firms prior to that. I am now the firm’s senior partner – a role that I really enjoy, having been the managing partner when we formed ten years ago.

When the opportunity arose for a new firm to be created from the commercial teams at Pannone LLP, I knew it could work. I saw it as the “ best of both”,  in the sense that we were creating something completely new but with people and clients who had worked together for many years, in some cases almost 30 years.

Reassuringly familiar, but refreshingly different was always how I saw it. I believed that if our clients could see we were going to support them in the same way they had come to expect, with the same team of people, then they would give us a chance!  Even with this conviction I was still nervous – setting up a new law firm isn’t usually what you do, at least not back in 2014. There was a huge amount of work to be done by everyone involved to get us to the starting line. From the autumn of 2013 to February 2014, it was pretty much a non-stop adrenaline rush.

The firm today is both similar and very different to where we started. We have retained the vast majority of the clients we started off with, and many of the people who took the leap of faith with us are happily still here. We have also added many more new clients and team members since 2014, so it looks and feels different to 2014, while still retaining the strong culture that we started with.

The best thing
The best thing about my job is the daily interaction with our clients and team. I consider myself a people person and l like few things better in life than meeting clients (new or long established) and discussing their business, challenges, and opportunities.

Standout moments
My favourite memory of the last ten years? That is a difficult question. The launch party is definitely up there! I would also include every new client win, every tender success, and every time someone chooses to join us to spend part of their career with us. The legal profession is ultimately a people business, and we genuinely have a great group of people at Pannone which comes across to clients on a daily basis.

The achievement I am most proud of is helping to create a sustainable, profitable law firm that is able to offer its staff a supportive, engaging, and collegiate working environment. We are a stronger firm now than when we started off 10 years ago and that is down to our people and clients.

What also makes me proud is that so many clients, including household names such as boohoo, DHL, Iceland, and New Balance to name only a few, have placed their trust in us.

The future

I see the North West business community going from strength to strength in the next ten years, building on the incredible achievements during the last ten. With a change of government looking very likely in the next six months and a genuine commitment to more devolved powers to the region (amongst others) as a consequence of a new administration, it looks a promising outlook for our region.

For our firm, I see the next ten years as growth years. We have invested heavily in IT in the last 12 months and our new infrastructure puts us in a good place from which to grow – adding more people and more clients. We have never sought growth for the sake of it – we have always sought sustainable, profitable growth. I genuinely cannot see why more clients in the region and beyond would not want to see what we have to offer!

One word

If I had to describe us in one word – ambitious.

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