Pannone Corporate has advised on the acquisition of Wow Sleep by H.I.G Capital-backed bed and mattress company, The Sleep Group.

The Manchester law firm acted as legal adviser to The Sleep Group, which owns brands Silentnight Group and Sleepeezee. It is estimated that one in five beds sold in the UK is a Sleep Group brand. The Sleep Group acquired the Bradford-based contract bed and mattress manufacturer for an undisclosed sum.

The Pannone team was led by Corporate Partner, Tom Hall, with support from Marlie Collette, Catherine Ossai, Sam Roberts and James Wynne.

Tom Hall commented: “The Sleep Group is an ambitious business that has built an unrivalled reputation in the UK bed and mattress market through its leading brands, Silentnight and Sleepeezee.

“The acquisition of Wow Sleep is an exciting move by the group and one that adds real depth to its proposition, particularly in the contract market which is ripe with opportunity. We were delighted to have supported the group on this deal.”

Wow Sleep was founded by Darren Stega-Jones and Mark Brooman and operates from a 36,000 sq. ft. factory in Bradford – a former textile mill it acquired in 2024.

Tracey Bamber, CEO of The Sleep Group, said: “This strategic acquisition supports our long-term ambitions and strengthens our presence in the contract market, including the student accommodation and leisure sectors.

“Wow Sleep will continue to operate as a standalone business, alongside other Sleep Group brands, Silentnight and Sleepeezee.”

Rebecca Holden and Leon Cordero of Blacks Solicitors in Leeds advised the shareholders of Wow Sleep.