Law firm Pannone Corporate has launched a crisis and reputation management service in partnership with reputation management specialist, Cheryl Chung.
The pair brings to market Restore – a service that provides businesses with legal and crisis management expertise in response to a range of critical issues – from notices of pre-publication of forthcoming exposés, to appearing on investigative programmes or sting operations, launching legal claims for libel, malicious falsehood or the infringement of privacy or data rights, together with facing complaints made to the PCC, OFCOM, ASA and other media regulatory bodies.
Sarah Bazaraa, an associate partner at Pannone, which has one of the few specialist media teams in the region, commented: “A company’s reputation is crucial in shaping relationships with customers, employees, investors and the wider public. A single PR crisis can irreparably damage a carefully nurtured reputation if a business is not prepared for it.
“The aim with Restore is to work side by side with clients to prepare for, mitigate and navigate the potential impact of adverse press attention and the accompanying reputational challenge. We’re delighted to be working in partnership with Cheryl, combining authoritative and effective legal expertise with in-depth crisis management know-how.”
Cheryl has worked with some of the UK’s most prestigious private sector organisations on the transformation of their reputation. She has also represented FTSE100 companies, including McDonalds, William Hill and Heineken, earning an enviable reputation in shaping the strategy and fortunes of companies through strategic business development and reputation management.
She commented: “Having an effective and well delivered communications strategy can mitigate the pressure when a company and its directors come under intense public scrutiny.
“Restore will cover the breadth of crisis and reputation management from every standpoint, providing clients with industry leading support, whether that’s stakeholder management, dealing with the immediate fallout from a reputational or media crisis, or creating strategies to rebuild confidence and reputation, which in turn will mitigate further risk.
“In an increasingly complex landscape, it’s essential for brands to tackle reputation management head on, to help build trust with customers and other key stakeholders. The positive knock-on effects are countless – from fostering customer loyalty, attracting the best talent, to staying ahead of the competition.”
The Pannone media team is recognised in the top tier for its work by the legal directory Legal 500 and is expert in seeking to influence the content of adverse articles published by the press whether print or on-line.