Pannone Corporate has advised on the £1.5 million seed fundraise for transformative technology company Sticky.

The fast-growing start-up has been backed by prominent UK venture investors to help drive growth in the leisure and live events markets worldwide. The fundraise was led by Praetura Ventures, with backing from Cornerstone Partners. Follow-on funding was provided by SFC Capital, as well as new angel investors.

Pannone’s corporate team advised technology entrepreneurs and Sticky co-founders James Garner and Priscilla Israel. The team included corporate partner Tom Hall and Behzad Borang.

Hall said:

“Sticky is a hugely exciting business which is making physical spaces more engaging and revenue generating.

“In a short space of time, the business has grabbed the attention of global players through its simple no-low-code solution – one which enables brands to capture the attention of consumers in physical environments and let them achieve something or pay for something in 10 seconds or less. This fundraise is another significant milestone for the company and the start of an exciting journey for James, Priscilla and the team.”

Sticky has developed unique branded stickers – ‘stickies’ – each embedded with the company’s innovative near field communications-based technology (NFC). The creative stickers can be placed anywhere within stores, venues and other physical spaces. Consumers simply tap them using their phone, without an app, sign up or opening their camera. Sticky remembers you without an account and every sticker is unique, so consumers never have to choose where they are.

The tech company has already generated more than one million ‘taps’.

Priscilla Israel said:

“With one tap of a sticky, an interaction or payment is complete in 10 seconds or less. By applying this technology to their payments stack or replacing it entirely, our customers can turn any physical location into a point of sale, increasing revenue and customer satisfaction. Happy customers spend more money.”

James Garner added:

“Our seed funding will help us become the leader in consumer leisure and other markets, whilst letting the world build software for physical spaces 10x quicker than before. We won’t stop until every interaction in a physical space is 10 seconds or less.”